SEO is the process of increasing the traffic and ranking of your website through organic searches. Search engine optimization is one of the most important parts of Digital Marketing. SEO is about getting organic traffic on website from search engines. SEO is considers as one of the most effective channel for getting visibility, traffic on website without spending too much. Search engine plays a vital role in seo. Search engine works in this format that is,
There are 2 types of SEO or u can say 2 factors of SEO– ON Page and Off Page SEO
On Page SEO- it refers to the factors and work that is done on the website itself. On page SEO refers to both content and the html source code that can be optimized.
OFF Page SEO- it refers to the external work such as link building, making goodwill, off page seo has to do with promotional methods- beyond website design and for the search results.
Seo is mainly dependable on the keywords that r to be assimilated with the website to make it rank better. The selection of right keyword is very important as using an irrelevant keyword will not be fruitful as it won’t give any desired results where as using a relevant keyword will give the desired results as well as it will be profitable.
Types of Keywords- 1. Application Keyword 2.Brand Keyword 3.Geolocation Keyword 4.Purchase Keyword 5.Long Tail Keyword
How to select a right keyword? , Picking right keyword and keyword phrases is one of the most important parts of SEO. Choosing the most effective keywords to connect with your target market can take time and research, but the result will be worth it. Outline of right keyword-
Prefix + Seed Keyword + Suffix + Location
Essentials of a good keyword, a good keyword has the following points
Relevancy- The keyword should be relevant.
Search volume-The search volume should be high.
Profitable- The keyword should be profitable in long run.
Retrieval Data-The retrieval data should be less.
Competition-The competition should be high.
Keyword selection is a hectic process some of its key points are-
Create a buyer persona-it is a detailed data of our ideal audience.
Build keyword ideas for different stages-make a list of keywords.
Use advance tools to get relevant keyword- tools are Google Suggest, Uber Suggest, Google suggest, Google trends, Keyword Planner
Sort the keywords- Sort down the keywords with higher search volume and less retrieval data.
Create targeted pages for different keywords-select the suitable keywords for every page from the sorted keywords.
Assimilate the selected keywords with the website and make it rank.